Randolph E. Bucklin

Publication Activity (10 Years)

Years Active: 2011-2021
Publications (10 Years): 1

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Gaussian Distribution

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Publications

Rafael Becerril-Arreola, Randolph E. Bucklin, Raphael Thomadsen
Effects of Income Distribution Changes on Assortment Size in the Mainstream Grocery Channel. Manag. Sci. 67 (9) (2021)
Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Mark. Sci. 30 (4) (2011)