Leigh McAlister

Publication Activity (10 Years)

Years Active: 2011-2015
Publications (10 Years): 0

Top Topics

Chance Discovery

Investment Strategies

Top Venues

Publications

Niket Jindal, Leigh McAlister
The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk. Mark. Sci. 34 (4) (2015)
Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz
A Dynamic Model of the Effect of Online Communications on Firm Sales. Mark. Sci. 30 (4) (2011)
Jason A. Duan, Leigh McAlister, Shameek Sinha
Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through. Mark. Sci. 30 (3) (2011)