The Effects of Bid Pulsing on Keyword Performance in Search Engines.
Savannah Wei ShiXiaojing DongPublished in: Int. J. Electron. Commer. (2015)
Keyphrases
- search engine
- keywords
- sponsored search advertising
- keyword search
- search queries
- pay per click
- search advertising
- web search
- information retrieval
- sponsored search
- web pages
- web search engines
- information access
- meta search engine
- internet search engines
- relational databases
- purchase behavior
- internet search
- user queries
- search result
- query logs