Mathupayas Thongmak

Publication Activity (10 Years)

Years Active: 2002-2024
Publications (10 Years): 19

Top Topics

Factors Influencing

Purchase Intention

Top Venues

Publications

Mathupayas Thongmak
Does first impression count? A look at Indiegogo campaigns on the 'Explore All Projects' page. Int. J. Electron. Bus. 19 (2) (2024)
Mathupayas Thongmak
Twitter content strategies to maximize engagement: The case of Thai Banks. Comput. Hum. Behav. 152 (2024)
Mathupayas Thongmak
Thai Commercial Banks on Twitter: Mining Intents, Communication Strategies, and Customer Engagement. Int. J. Asian Bus. Inf. Manag. 14 (1) (2023)
Sarocha Muensit, Mathupayas Thongmak
Factors influencing intention to purchase through VR platforms. ICEB (2022)
Mathupayas Thongmak, Nopporn Ruangwanit, Noptanit Chotisarn
A mediation-moderation framework of consumers' intention to participate in crowdfunding. ICEB (2022)
Phumsiri Poolperm, Mathupayas Thongmak
The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention. AMCIS (2021)
Mathupayas Thongmak
The Antecedents of Search Performance: Information/ Knowledge Seeking for Task Completion. Int. J. Knowl. Manag. 16 (1) (2020)
Mathupayas Thongmak
The student experience of student-centered learning methods: Comparing gamification and flipped classroom. Educ. Inf. 35 (2) (2019)
Mathupayas Thongmak
The Effects of Consumer Interests in Top Box Office Movies in Thailand: evidence from the pre-during-post-peak periods. RCIS (2019)
Mathupayas Thongmak
Gratifications and Credibility Judgment of Online Information for Task Completion - A Comparison of Students and Workers. Bled eConference (2019)
Mathupayas Thongmak
The Use of Gamification in an Introductory MIS Course: the Views of Game Participants and Game Conductors. ISD (2018)
Mathupayas Thongmak
Raising Students' Cognitive Engagement Intention in a Preliminary IS Course Using Gamification. CONFENIS (2018)
Mathupayas Thongmak
Consumer Awareness and Interactions in Online Brand Community - Antecedents and Consequences. ICE-B (2017)
Mathupayas Thongmak
How Marketers Can Induce Consumer Awareness and Interactions in Facebook Brand Pages? - Drivers and Outcomes. ICETE (Selected Papers) (2017)
Mathupayas Thongmak
Flipping MIS Classroom by Peers: Gateway to Student's Engagement Intention. WWW (Companion Volume) (2017)
Mathupayas Thongmak
Comparing Intention and Behavior: Characteristics of Valuable Information and Information Verification. DASC/PiCom/DataCom/CyberSciTech (2016)
Sirirat Srisawang, Mathupayas Thongmak, Atcharawan Ngarmyarn
Factors Affecting Computer Crime Protection Behavior. PACIS (2015)
Mathupayas Thongmak
Engaging Facebook Users in Brand Pages: Different Posts of Marketing-Mix Information. BIS (2015)
Parameth Voraseyanont, Mathupayas Thongmak
The influence of 4Ps and system quality on perceived quality after mobile instant messaging usage. AICCSA (2015)
Mathupayas Thongmak
Youth's Intention To Pirate Digital Products: Antecedents And Consequences. UKAIS (2014)
Mathupayas Thongmak
A Systematic Framework for Sustainable ICTs in Developing Countries. Int. J. Inf. Technol. Syst. Approach 6 (1) (2013)
Mathupayas Thongmak
Understanding Why Youths Love Facebook: Integrating Maslow's Hierarchy Of Needs And Uses And Gratifications. UKAIS (2013)
Mathupayas Thongmak
Green ICTs? Awareness and Adoption: a Case Study of University Freshmen in Thailand. ECIS (2012)
Mathupayas Thongmak, Pornsiri Muenchaisri
Measuring Understandability of Aspect-Oriented Code. DICTAP (2) (2011)
Mathupayas Thongmak
Facebook © Adoption as Computer-Mediated Communication for University Students. AMCIS (2011)
Jiraporn Sripalawat, Mathupayas Thongmak, Atcharawan Ngarmyarn
M-Banking in Metropolitan Bangkok and a Comparison with other Countries. J. Comput. Inf. Syst. 51 (3) (2011)
Mathupayas Thongmak, Pornsiri Muenchaisri
Maintainability Metrics for Aspect-Oriented Software. Int. J. Softw. Eng. Knowl. Eng. 19 (3) (2009)
Mathupayas Thongmak, Pornsiri Muenchaisri
Checking Design Heuristics Violations for Aspect-Oriented Software and Object-Oriented Software. SEDE (2008)
Mathupayas Thongmak, Pornsiri Muenchaisri
Predicting Faulty Classes Using Design Metrics with Discriminant Analysis. Software Engineering Research and Practice (2003)
Mathupayas Thongmak, Pornsiri Muenchaisri
Design of Rules for Transforming UML Sequence Diagrams into Java code. APSEC (2002)