How Marketers Can Induce Consumer Awareness and Interactions in Facebook Brand Pages? - Drivers and Outcomes.
Mathupayas ThongmakPublished in: ICETE (Selected Papers) (2017)
Keyphrases
- online shopping
- social media
- search engine
- website
- social networks
- purchase intention
- search advertising
- social networking
- online social networks
- collaborative learning
- assisted learning
- internet advertising
- electronic word of mouth
- database marketing
- consumer behavior
- marketing strategies
- key factors
- social networking sites
- link structure
- web pages