The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention.
Phumsiri PoolpermMathupayas ThongmakPublished in: AMCIS (2021)
Keyphrases
- purchase intention
- online shopping
- electronic word of mouth
- consumer behavior
- social media
- product quality
- social network sites
- online stores
- virtual communities
- survey data
- social networks
- website
- social networking
- online social networks
- purchasing behavior
- process control
- customer satisfaction
- personal information
- quality control
- positive or negative
- service quality
- marketing strategies
- control system
- real time