Phumsiri Poolperm

Publication Activity (10 Years)

Years Active: 2021-2022
Publications (10 Years): 2

Top Topics

Electronic Word Of Mouth

Purchase Intention

Purchasing Behavior

Top Venues

Publications

Tien Wang, Nusaba Ounsanee, Phumsiri Poolperm
Opt in or out? A gamified ad on YouTube: The Role of Gamification and Psychological Reactance. PACIS (2022)
Phumsiri Poolperm, Mathupayas Thongmak
The Influence of Facebook Marketing Using Gamification on Consumers Purchase Intention. AMCIS (2021)