Thai Commercial Banks on Twitter: Mining Intents, Communication Strategies, and Customer Engagement.
Mathupayas ThongmakPublished in: Int. J. Asian Bus. Inf. Manag. (2023)
Keyphrases
- commercial banks
- retail banking
- marketing strategies
- risk management
- credit risk
- credit card
- banking industry
- text mining
- social networks
- customer satisfaction
- data mining methods
- knowledge discovery
- data mining
- online auctions
- web mining
- data mining techniques
- churn prediction
- learning environment
- outlier detection
- application of data mining
- data mining algorithms
- customer data