Thai Commercial Banks on Twitter: Mining Intents, Communication Strategies, and Customer Engagement.

Mathupayas Thongmak

Published in: Int. J. Asian Bus. Inf. Manag. (2023)

Keyphrases

commercial banks
retail banking
marketing strategies
risk management
credit risk
credit card

banking industry
text mining
social networks
customer satisfaction
data mining methods
knowledge discovery

data mining
online auctions
web mining
data mining techniques
churn prediction

learning environment
outlier detection
application of data mining
data mining algorithms
customer data