Consumer Awareness and Interactions in Online Brand Community - Antecedents and Consequences.

Mathupayas Thongmak

Published in: ICE-B (2017)

Keyphrases

online communities
threaded discussions
virtual communities
online search
online learning
real time
purchase intention
online environment
online social
online learning communities
internet enabled
online markets
factors affecting
online shopping
human interactions
online stores
content analysis
community college