Jesús García-Madariaga

Publication Activity (10 Years)

Years Active: 2017-2021
Publications (10 Years): 5

Top Topics

Fuzzy Linguistic

Online Consumer

Quality Evaluation

Opinion Leaders

Top Venues

Decis. Support Syst.

Int. J. Interact. Multim. Artif. Intell.

J. Theor. Appl. Electron. Commer. Res.

Publications

Sandra Tobon, Jesús García-Madariaga
The Influence of Opinion Leaders' eWOM on Online Consumer Decisions: A Study on Social Influence. J. Theor. Appl. Electron. Commer. Res. 16 (4) (2021)
Sandra Tobon, José L. Ruiz-Alba, Jesús García-Madariaga
Gamification and online consumer decisions: Is the game over? Decis. Support Syst. 128 (2020)
Rocío González Martínez, Ramón Alberto Carrasco, Jesús García-Madariaga, Carlos Porcel Gallego, Enrique Herrera-Viedma
A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. ITQM (2019)
Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga, Enrique Herrera-Viedma
A Fuzzy Linguistic RFM Model Applied to Campaign Management. Int. J. Interact. Multim. Artif. Intell. 5 (4) (2019)
Ramón Alberto Carrasco, María Francisca Blasco, Jesús García-Madariaga, Enrique Herrera-Viedma
Integrating a Tourism Service Quality Evaluation Linguistic Multi-criteria Decision Making Model into a Relational Database Management System. EUSFLAT/IWIFSGN (1) (2017)