José L. Ruiz-Alba

Publication Activity (10 Years)

Years Active: 2020-2024
Publications (10 Years): 3

Top Topics

Consumer Behavior

Perceived Usefulness

Continuance Intention

Online Shopping

Top Venues

Decis. Support Syst.

Inf. Technol. People

Publications

María M. Muñoz, Sergey Kazakov, José L. Ruiz-Alba
Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis. Oper. Res. 24 (2) (2024)
José L. Ruiz-Alba, Mohamad Abou-Foul, Alireza Nazarian, Pantea Foroudi
Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness. Inf. Technol. People 35 (7) (2022)
Sandra Tobon, José L. Ruiz-Alba, Jesús García-Madariaga
Gamification and online consumer decisions: Is the game over? Decis. Support Syst. 128 (2020)