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Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis.

María M. MuñozSergey KazakovJosé L. Ruiz-Alba
Published in: Oper. Res. (2024)
Keyphrases
  • databases
  • decision making
  • data analysis
  • evaluation criteria
  • internal and external
  • machine learning
  • knowledge base
  • quantitative analysis
  • empirical analysis