María M. Muñoz

Publication Activity (10 Years)

Years Active: 2022-2024
Publications (10 Years): 2

Top Topics

Content Sharing

Online Social Media

Influence Propagation

Empirical Analysis

Top Venues

J. Informetrics

Publications

María M. Muñoz, Sergey Kazakov, José L. Ruiz-Alba
Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis. Oper. Res. 24 (2) (2024)
María M. Muñoz, María-Mercedes Rojas-de-Gracia, Carlos Navas-Sarasola
Measuring engagement on twitter using a composite index: An application to social media influencers. J. Informetrics 16 (4) (2022)