Measuring engagement on twitter using a composite index: An application to social media influencers.
María M. MuñozMaría-Mercedes Rojas-de-GraciaCarlos Navas-SarasolaPublished in: J. Informetrics (2022)
Keyphrases
- social media
- viral marketing
- information diffusion
- twitter users
- social media data
- social networking
- social networks
- user generated content
- social media platforms
- user engagement
- social interaction
- social web
- reputation management
- social media sites
- index structure
- social networking sites
- online communities
- online social networks
- social media content
- social influence
- social capital
- big data
- influence maximization
- content sharing
- online social media
- learning environment
- influence propagation
- database
- user preferences
- emerging topics