Digital platforms: customer satisfaction, eWOM and the moderating role of perceived technological innovativeness.
José L. Ruiz-AlbaMohamad Abou-FoulAlireza NazarianPantea ForoudiPublished in: Inf. Technol. People (2022)
Keyphrases
- customer satisfaction
- technology acceptance
- service quality
- user satisfaction
- perceived usefulness
- online shopping
- technology adoption
- internet shopping
- information quality
- customer service
- electronic commerce
- service providers
- information systems
- marketing strategies
- database systems
- customer reviews
- internet banking
- core competence
- competitive advantage
- product design
- law enforcement
- computer self efficacy
- continuance intention
- website