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Sandra Tobon
ORCID
Publication Activity (10 Years)
Years Active: 2020-2021
Publications (10 Years): 2
Top Topics
Opinion Leaders
Game Mechanics
Online Consumer
Top Venues
Decis. Support Syst.
J. Theor. Appl. Electron. Commer. Res.
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Publications
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Sandra Tobon
,
Jesús García-Madariaga
The Influence of Opinion Leaders' eWOM on Online Consumer Decisions: A Study on Social Influence.
J. Theor. Appl. Electron. Commer. Res.
16 (4) (2021)
Sandra Tobon
,
José L. Ruiz-Alba
,
Jesús García-Madariaga
Gamification and online consumer decisions: Is the game over?
Decis. Support Syst.
128 (2020)