Gamification and online consumer decisions: Is the game over?

Sandra Tobon José L. Ruiz-Alba Jesús García-Madariaga

Published in: Decis. Support Syst. (2020)

Keyphrases

game design
online consumer
game mechanics
serious games
video games
game play
computer games
educational games
decision making
decision makers
social media
virtual environment
online shopping
consumer behavior
user experience
data model