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The Influence of Opinion Leaders' eWOM on Online Consumer Decisions: A Study on Social Influence.

Sandra TobonJesús García-Madariaga
Published in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
  • social influence
  • social networks
  • online consumer
  • prior studies
  • social interaction
  • social media
  • network structure
  • online communities
  • technology acceptance
  • opinion leaders
  • factors affecting