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A Fuzzy Linguistic RFM Model Applied to Campaign Management.

Ramón Alberto CarrascoMaría Francisca BlascoJesús García-MadariagaEnrique Herrera-Viedma
Published in: Int. J. Interact. Multim. Artif. Intell. (2019)
Keyphrases
  • genetic algorithm
  • high level
  • fuzzy linguistic
  • information retrieval
  • artificial intelligence
  • objective function
  • evolutionary algorithm