Rocío González Martínez

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

Fuzzy Linguistic

Influence Diagrams

Top Venues

Publications

Rocío González Martínez, Ramón Alberto Carrasco, Jesús García-Madariaga, Carlos Porcel Gallego, Enrique Herrera-Viedma
A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. ITQM (2019)