Jan-Benedict E. M. Steenkamp

Publication Activity (10 Years)

Years Active: 2009-2014
Publications (10 Years): 0

Top Topics

Marketing Strategies

Learning Analytics

Relational Databases

Learning Problems

Top Venues

Publications

Jan-Benedict E. M. Steenkamp, Inge Geyskens
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning. Mark. Sci. 33 (1) (2014)
Kartik Kalaignanam, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective. Manag. Sci. 59 (3) (2013)
Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, Bernard P. Veldkamp
A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales. Mark. Sci. 28 (4) (2009)