Kapil R. Tuli

Publication Activity (10 Years)

Years Active: 2013-2015
Publications (10 Years): 0

Top Topics

Marketing Strategies

Relational Databases

Information Technology

Top Venues

Publications

Adina Barbulescu Robinson, Kapil R. Tuli, Ajay K. Kohli
Does Brand Licensing Increase a Licensor's Shareholder Value? Manag. Sci. 61 (6) (2015)
Kartik Kalaignanam, Tarun Kushwaha, Jan-Benedict E. M. Steenkamp, Kapil R. Tuli
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective. Manag. Sci. 59 (3) (2013)