Login / Signup

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective.

Kartik KalaignanamTarun KushwahaJan-Benedict E. M. SteenkampKapil R. Tuli
Published in: Manag. Sci. (2013)
Keyphrases
  • information systems
  • genetic algorithm
  • multi agent
  • information technology
  • business process
  • data sets
  • feature selection
  • case study
  • relational databases
  • customer relationship management
  • marketing strategies