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Adina Barbulescu Robinson
Publication Activity (10 Years)
Years Active: 2015-2015
Publications (10 Years): 0
Top Topics
Metadata
Cooperative
Training Set
Top Venues
Manag. Sci.
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Publications
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Adina Barbulescu Robinson
,
Kapil R. Tuli
,
Ajay K. Kohli
Does Brand Licensing Increase a Licensor's Shareholder Value?
Manag. Sci.
61 (6) (2015)