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A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales.
Martijn G. de Jong
Jan-Benedict E. M. Steenkamp
Bernard P. Veldkamp
Published in:
Mark. Sci. (2009)
Keyphrases
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high level
probability distribution
computational model
data mining
cost function
probabilistic model
statistical model
simulation model
database
multiscale
hidden markov models
theoretical framework
mathematical model
experimental data
conceptual model
autoregressive