Martijn G. de Jong

Publication Activity (10 Years)

Years Active: 2009-2020
Publications (10 Years): 1

Top Topics

Purchase Behavior

Cultural Differences

Imperfect Information

Top Venues

Publications

Christoph Fuchs, Martijn G. de Jong, Martin Schreier
Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries. Manag. Sci. 66 (10) (2020)
Olivier Toubia, Martijn G. de Jong, Daniel Stieger, Johann Füller
Measuring Consumer Preferences Using Conjoint Poker. Mark. Sci. 31 (1) (2012)
Martijn G. de Jong, Donald R. Lehmann, Oded Netzer
State-Dependence Effects in Surveys. Mark. Sci. 31 (5) (2012)
Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, Bernard P. Veldkamp
A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales. Mark. Sci. 28 (4) (2009)