Measuring Consumer Preferences Using Conjoint Poker.

Olivier Toubia Martijn G. de Jong Daniel Stieger Johann Füller

Published in: Mark. Sci. (2012)

Keyphrases

user preferences
incomplete information
decision making
purchase behavior
qualitative preferences
information systems
purchasing behavior
individual preferences
imperfect information
soft constraints
test bed
electronic commerce
multiple criteria
multi attribute
consumer behavior
monte carlo
genetic algorithm