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Inge Geyskens
ORCID
Publication Activity (10 Years)
Years Active: 2014-2014
Publications (10 Years): 0
Top Topics
Supply Chain
Learning Problems
Learning Analytics
Top Venues
Mark. Sci.
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Publications
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Jan-Benedict E. M. Steenkamp
,
Inge Geyskens
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning.
Mark. Sci.
33 (1) (2014)