Hani I. Mesak

Publication Activity (10 Years)

Years Active: 1985-2024
Publications (10 Years): 5

Top Topics

Consumer Behavior

Anisotropic Diffusion

Customer Support

Uncertain Demand

Top Venues

Eur. J. Oper. Res.

IEEE Trans. Engineering Management

Publications

Hani I. Mesak, C. Patrick Scott, Abdullahel Bari
On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers' Defection. IEEE Trans. Engineering Management 71 (2024)
Hani I. Mesak, Hongkai Zhang, Jiehui Ma, Robert M. Pullis
Optimal Single-Period Product Allocation Under Uncertain Demand in a Prioritized Multisegment Market for a Monopolistic Retailer. IEEE Trans. Engineering Management 71 (2024)
Hani I. Mesak, Sabinah Wanjugu, Rob Blackstock
An examination of the diffusion of prepaid mobile telephony in selected emerging markets and developing economies. Inf. Manag. 57 (7) (2020)
Hani I. Mesak, Abdullahel Bari, T. Selwyn Ellis
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach. Eur. J. Oper. Res. 280 (2) (2020)
R. Samuel Sale, Hani I. Mesak, R. Anthony Inman
A dynamic marketing-operations interface model of new product updates. Eur. J. Oper. Res. 257 (1) (2017)
Hani I. Mesak, Abdullahel Bari, Michael S. Luehlfing, Fei Han
On modeling the advertising-operations interface under asymmetric competition. Eur. J. Oper. Res. 240 (1) (2015)
Hani I. Mesak, Abdullahel Bari, Barry J. Babin, Laura M. Birou, Anthony Jurkus
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption. Eur. J. Oper. Res. 211 (3) (2011)
Hongkai Zhang, Hani I. Mesak
Optimal multi-period service capacity allocation and pricing allowing for uncertain competitive entry. J. Oper. Res. Soc. 61 (5) (2010)
Hani I. Mesak, Hongkai Zhang, Joe M. Pullis
On optimal service capacity allocation policy in an advance selling environment in continuous time. Eur. J. Oper. Res. 203 (2) (2010)
Hani I. Mesak, T. Selwyn Ellis
On the superiority of pulsing under a concave advertising market potential function. Eur. J. Oper. Res. 194 (2) (2009)
Hani I. Mesak
On deriving and validating comparative statics of a symmetric model of advertising competition. Comput. Oper. Res. 30 (12) (2003)
Hani I. Mesak
On the impact of initial performance on the effectiveness of advertising pulsation policies. J. Oper. Res. Soc. 53 (11) (2002)
Hani I. Mesak, Hongkai Zhang
Optimal advertising pulsation policies: a dynamic programming approach. J. Oper. Res. Soc. 52 (11) (2001)
Hani I. Mesak, James A. Calloway
Hybrid subgames and copycat games in a pulsing model of advertising competition. J. Oper. Res. Soc. 50 (8) (1999)
Hani I. Mesak
On the generalizability of advertising pulsation monopoly results to an oligopoly. Eur. J. Oper. Res. 117 (3) (1999)
Hani I. Mesak, Thomas L. Means
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models. J. Oper. Res. Soc. 49 (12) (1998)
Hani I. Mesak, A. F. Darrat
Changing market conditions and advertising strategies: theory and evidence. J. Oper. Res. Soc. 49 (1) (1998)
Hani I. Mesak
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results. Comput. Oper. Res. 23 (10) (1996)
Hani I. Mesak
Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations. Comput. Oper. Res. 17 (1) (1990)
Hani I. Mesak
On optimum advertising pulsing decisions in a non-stationary market. Comput. Oper. Res. 12 (5) (1985)