On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers' Defection.
Hani I. MesakC. Patrick ScottAbdullahel BariPublished in: IEEE Trans. Engineering Management (2024)
Keyphrases
- service providers
- marketing campaigns
- customer service
- web services
- cost efficient
- service quality
- customer satisfaction
- customer support
- business opportunities
- service oriented
- anisotropic diffusion
- end users
- potential customers
- content providers
- business partners
- customer data
- personal preferences
- data mining
- customer behavior
- online marketing
- online services
- service delivery
- call center
- mobile services
- ubiquitous computing
- context aware
- service times
- service systems
- location aware
- consumer behavior
- service discovery
- service oriented architecture
- cloud computing