Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach.
Hani I. MesakAbdullahel BariT. Selwyn EllisPublished in: Eur. J. Oper. Res. (2020)
Keyphrases
- information goods
- consumer behavior
- customer support
- marketing campaigns
- potential customers
- pricing strategies
- electronic commerce
- electronic marketplaces
- service providers
- product information
- web services
- purchase behavior
- dynamic programming
- purchasing behavior
- data mining
- customer service
- social media
- online shopping
- virtual organization
- service oriented
- optimal solution
- mobile services
- service quality
- tourism industry