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Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results.

Hani I. Mesak
Published in: Comput. Oper. Res. (1996)
Keyphrases
  • diffusion models
  • theoretical analysis
  • viral marketing
  • diffusion model
  • information diffusion
  • social networks
  • influence maximization
  • optimal solution
  • objective function
  • lower bound
  • social media
  • power law