Hybrid subgames and copycat games in a pulsing model of advertising competition.

Hani I. Mesak James A. Calloway

Published in: J. Oper. Res. Soc. (1999)

Keyphrases

probabilistic model
management system
computational model
theoretical analysis
mathematical model
formal model
decision making
decision trees
cost function
parameter estimation
theoretical framework
monte carlo
experimental data