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Barry J. Babin
Publication Activity (10 Years)
Years Active: 2011-2011
Publications (10 Years): 0
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Publications
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Hani I. Mesak
,
Abdullahel Bari
,
Barry J. Babin
,
Laura M. Birou
,
Anthony Jurkus
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption.
Eur. J. Oper. Res.
211 (3) (2011)