On the superiority of pulsing under a concave advertising market potential function.

Hani I. Mesak T. Selwyn Ellis

Published in: Eur. J. Oper. Res. (2009)

Keyphrases

potential functions
markov random field
pairwise
maximum entropy
objective function
online advertising
display advertising
search advertising
stock market
random fields
piecewise linear
behavioral targeting
image processing
shopping behavior