Sreejesh S.

Publication Activity (10 Years)

Years Active: 2017-2019
Publications (10 Years): 4

Top Topics

Cognitive Processes

Nash Equilibrium

Rule Generation

Top Venues

Comput. Hum. Behav.

Int. J. Hum. Cap. Inf. Technol. Prof.

Publications

Chetna Priyadarshini, Sreejesh S., Rajneesh Ranjan Jha
Impact of Informational Characteristics of the Recruitment Website on Graduating Students' Job Pursuit Intention: A Moderated Mediation Study. Int. J. Hum. Cap. Inf. Technol. Prof. 10 (2) (2019)
Sreejesh S., M. R. Anusree, Abhilash Ponnam
Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. Comput. Hum. Behav. 81 (2018)
Devika Vashisht, Sreejesh S.
Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer's need for cognition. Internet Res. 27 (1) (2017)
Sreejesh S., M. R. Anusree
Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames. Comput. Hum. Behav. 70 (2017)