M. R. Anusree

Publication Activity (10 Years)

Years Active: 2017-2018
Publications (10 Years): 3

Top Topics

Rule Generation

Standard Deviation

Top Venues

Comput. Hum. Behav.

J. Stat. Theory Appl.

Publications

Sreejesh S., M. R. Anusree, Abhilash Ponnam
Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. Comput. Hum. Behav. 81 (2018)
C. Satheesh Kumar, M. R. Anusree
On Some Aspects of a New Class of Two-Piece Asymmetric Normal Distribution. J. Stat. Theory Appl. 17 (1) (2018)
Sreejesh S., M. R. Anusree
Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames. Comput. Hum. Behav. 70 (2017)