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Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers' brand attention and memory in advergames.

Sreejesh S.M. R. Anusree
Published in: Comput. Hum. Behav. (2017)
Keyphrases
  • memory usage
  • random access
  • artificial intelligence
  • supply chain
  • memory requirements
  • real time
  • learning algorithm
  • cognitive processes
  • computing power