Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames.
Sreejesh S.M. R. AnusreeAbhilash PonnamPublished in: Comput. Hum. Behav. (2018)
Keyphrases
- game theory
- game playing
- computer games
- video games
- rule sets
- association rules
- game design
- educational games
- game based learning
- game play
- nash equilibria
- digital games
- online game
- rule learning
- nash equilibrium
- virtual world
- game theoretic
- rule induction
- classification rules
- decision trees
- serious games
- active databases
- decision rules
- rule generation
- perfect information