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Abhilash Ponnam
ORCID
Publication Activity (10 Years)
Years Active: 2017-2023
Publications (10 Years): 3
Top Topics
Nash Equilibria
Smart Devices
Formative Evaluation
Rule Generation
Top Venues
Electron. Commer. Res.
J. Electron. Commer. Organ.
Comput. Hum. Behav.
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Publications
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Rachita Kashyap
,
Ankit Kesharwani
,
Abhilash Ponnam
Measurement of online review helpfulness: a formative measure development and validation.
Electron. Commer. Res.
23 (4) (2023)
Sreejesh S.
,
M. R. Anusree
,
Abhilash Ponnam
Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames.
Comput. Hum. Behav.
81 (2018)
Souvik Roy
,
Abhilash Ponnam
,
Santanu Mandal
Comprehending Technology Attachment In The Case Of Smart Phone-Applications: An Empirical Study.
J. Electron. Commer. Organ.
15 (1) (2017)