Devika Vashisht

Publication Activity (10 Years)

Years Active: 2016-2022
Publications (10 Years): 3

Top Topics

Continuance Intention

Tangible User Interface

Top Venues

Comput. Hum. Behav.

Publications

Devika Vashisht
Role of Two-Dimensional (2D) and Virtual Reality (VR) in Effectiveness of In-Game Advertising. TDIT (2) (2022)
Devika Vashisht, Sreejesh S.
Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer's need for cognition. Internet Res. 27 (1) (2017)
Devika Vashisht, Marla B. Royne
Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers' persuasion knowledge. Comput. Hum. Behav. 63 (2016)