Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers' persuasion knowledge.
Devika VashishtMarla B. RoynePublished in: Comput. Hum. Behav. (2016)
Keyphrases
- domain knowledge
- knowledge representation
- knowledge management
- knowledge base
- knowledge extraction
- expert systems
- database
- data sets
- knowledge acquisition
- high speed
- factors influencing
- social influence
- design process
- knowledge discovery
- natural language
- real time
- collaborative learning
- knowledge based systems
- precision and recall
- knowledge transfer
- case study
- data mining