Peter S. H. Leeflang

Publication Activity (10 Years)

Years Active: 2003-2017
Publications (10 Years): 1

Top Topics

Advertising Campaigns

Top Venues

Int. J. Electron. Commer.

Comput. Hum. Behav.

Publications

Lisette de Vries, Alessandro M. Peluso, Simona Romani, Peter S. H. Leeflang, Alberto Marcati
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations. Comput. Hum. Behav. 75 (2017)
German Zenetti, Tammo H. A. Bijmolt, Peter S. H. Leeflang, Daniel Klapper
Search Engine Advertising Effectiveness in a Multimedia Campaign. Int. J. Electron. Commer. 18 (3) (2014)
Peter C. Verhoef, Penny N. Spring, Janny C. Hoekstra, Peter S. H. Leeflang
The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands. Decis. Support Syst. 34 (4) (2003)