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Search Engine Advertising Effectiveness in a Multimedia Campaign.
German Zenetti
Tammo H. A. Bijmolt
Peter S. H. Leeflang
Daniel Klapper
Published in:
Int. J. Electron. Commer. (2014)
Keyphrases
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search engine
multimedia
information retrieval
web search engines
advertising campaigns
web search
website
user queries
sponsored search
learning environment
multimedia content
multimedia databases
information access
online advertising
multimedia information retrieval
multimedia systems
databases