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German Zenetti
Publication Activity (10 Years)
Years Active: 2014-2014
Publications (10 Years): 0
Top Topics
Multimedia
Learning Environment
Multimedia Information Retrieval
Search Engine
Top Venues
Int. J. Electron. Commer.
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Publications
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German Zenetti
,
Tammo H. A. Bijmolt
,
Peter S. H. Leeflang
,
Daniel Klapper
Search Engine Advertising Effectiveness in a Multimedia Campaign.
Int. J. Electron. Commer.
18 (3) (2014)