Janny C. Hoekstra

Publication Activity (10 Years)

Years Active: 2003-2003
Publications (10 Years): 0

Publications

Peter C. Verhoef, Penny N. Spring, Janny C. Hoekstra, Peter S. H. Leeflang
The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands. Decis. Support Syst. 34 (4) (2003)