The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands.
Peter C. VerhoefPenny N. SpringJanny C. HoekstraPeter S. H. LeeflangPublished in: Decis. Support Syst. (2003)
Keyphrases
- predictive modeling
- exploratory data analysis
- database marketing
- statistical modeling
- data mining methods
- knowledge discovery
- text mining
- data analysis
- data mining
- image segmentation
- machine learning
- data mining techniques
- business intelligence
- big data
- table of contents
- database
- natural language processing
- data clustering
- database technology
- case study
- data visualization
- metadata
- artificial intelligence