Lea Katharina Müller

Publication Activity (10 Years)

Years Active: 2017-2019
Publications (10 Years): 11

Top Topics

Conversational Agents

Online Advertising

Comparative Analysis

Top Venues

Publications

Jens Mattke, Lea Katharina Müller, Christian Maier
Paid, Owned and Earned Media: A Qualitative Comparative Analysis revealing Attributes Influencing Consumer's Brand Attitude in Social Media. HICSS (2019)
Lea Katharina Müller, Jens Mattke, Christian Maier, Tim Weitzel, Heinrich Graser
Chatbot Acceptance: A Latent Profile Analysis on Individuals' Trust in Conversational Agents. SIGMIS-CPR (2019)
Lea Katharina Müller, Jens Mattke, Christian Maier, Tim Weitzel
Conversational Agents in Healthcare: Using QCA to Explain Patients' Resistance to Chatbots for Medication. CONVERSATIONS (2019)
Jens Mattke, Lea Katharina Müller, Christian Maier, Heinrich Graser
Avoidance of Social Media Advertising: A Latent Profile Analysis. SIGMIS-CPR (2018)
Lea Katharina Müller
Transforming Online Advertising: A User Centric Approach to Bridge the Gap. SIGMIS-CPR (2018)
Jens Mattke, Christian Maier, Lea Katharina Müller, Tim Weitzel
Typology of User Resistance Behavior: A Study Explaining Why Individuals Resist Using Bitcoin. ICIS (2018)
Jens Mattke, Lea Katharina Müller, Christian Maier
Why do Individuals Avoid Social Media Advertis-ing: a Qualitative Comparison Analysis Study. ECIS (2018)
Lea Katharina Müller, Jens Mattke, Christian Maier
#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention. AMCIS (2018)
Lea Katharina Müller, Jens Mattke, Christian Maier
Online Advertising Research through the Ad Delivery Process: A Literature Review. SIGMIS-CPR (2018)
Jens Mattke, Lea Katharina Müller, Christian Maier
Why do individuals block online ads? An explorative study to explain the use of ad blockers. AMCIS (2017)
Lea Katharina Müller, Jens Mattke, Christian Maier, Tim Weitzel
The Curse of Mobile Marketing: A Mixed Methods Study on Individuals' Switch to Mobile Ad Blockers. ICIS (2017)