#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention.

Lea Katharina Müller Jens Mattke Christian Maier

Published in: AMCIS (2018)

Keyphrases

purchase intention
online shopping
website
sponsored search
online stores
electronic word of mouth
social media
advertising campaigns
virtual communities
product quality
search advertising
knowledge management
virtual environment
electronic commerce
marketing strategies