The Curse of Mobile Marketing: A Mixed Methods Study on Individuals' Switch to Mobile Ad Blockers.
Lea Katharina MüllerJens MattkeChristian MaierTim WeitzelPublished in: ICIS (2017)
Keyphrases
- mobile phone
- mobile devices
- mobile advertising
- mobile learning
- high dimensional
- context aware
- telecommunications industry
- mobile users
- mobile services
- mobile environments
- website
- autonomous mobile
- mobile commerce
- mobile applications
- computing environments
- high speed
- data mining
- mobile networks
- communication technologies
- mobile technologies
- m learning
- handheld devices